The aftercare your families deserve.
Peterna lets veterinary clinics and pet emergency hospitals offer a beautiful remembrance experience to grieving families — without lifting a finger on production. Your team introduces. We do everything else.
Today, your aftercare offering ends at the urn.
Cremation is handled. A clay paw print, maybe. A sympathy card if your team has the bandwidth. Then the family goes home — and the relationship with your practice goes quiet for a year, or forever.
Peterna is the missing layer between the urn and the empty house. A cinematic tribute, a beautiful memorial page, and a Family Channel for every pet they’ve loved — introduced by you, delivered by us, paid for by the family directly.
The clinic does no production. No software training. No content review. No customer support. You hand the family a card or a link at the moment of loss; we take it from there. You earn referral revenue on every tribute and a share of every subscription, in perpetuity.
It’s the aftercare your families already wish you offered. Now you can.
An aftercare program in a box.
Beautiful family-facing materials
Sympathy cards, a tasteful introduction script for staff, branded handout cards. Designed in Peterna's care-first register, never sales-y.
Referral revenue on every tribute
Per-tribute referral fees, with a wholesale model also available. Modeled annual revenue at typical case volumes is shown in the economics section below — illustrative only.
Recurring revenue on subscriptions
10% of every Family Channel subscription generated through your practice. Compounds year over year. Grows as the program grows.
Zero workflow change
Your team mentions Peterna at the end-of-life visit. That's the entire workflow. We handle uploads, support, billing, hosting, everything.
Co-branded or white-label
Clinic-branded landing page if preferred, with your name and logo prominently displayed. Or refer to the Peterna brand directly. Your choice.
Genuine aftercare extension
This isn't a referral kickback. It's an actual product your families need. The revenue is incidental to the care. That's why it works.
The dollar figures below are pre-launch projections based on industry-comparable pet aftercare programs. Peterna has not yet launched and has no operational attach-rate data of its own. Real results will depend on your practice’s case volume, how the program is introduced, and other factors we’ll work through together. Use these numbers to understand the model — not as a forecast.
Three partner models. Pick what fits.
Every model is designed to be no-work-for-the-clinic. The difference is how much margin your practice keeps versus how simple the structure is. Scenario C is what we plan to recommend for most partners at launch.
Standard retail. Clinic earns $75 referral fee per tribute. Modeled at a 20% attach rate.
Premium retail. Clinic earns $100 per tribute. Modeled at a 30% attach rate at this tier.
Clinic pays $75 wholesale. Clinic sets retail ($195–295) and keeps the markup. Most control, highest modeled margin.
Numbers are illustrative, based on 25–30% attach rate and modeled from comparable pet aftercare programs. Actual results depend on practice case volume, end-of-life visit frequency, and how naturally the program is introduced. We share full modeling in the partner conversation.
Pilot first. Scale only what works.
Pilot
30-day trial period. We onboard your team in one short call. No fees, no commitments, no system integrations required.
Proof
We measure attach rate, family feedback, and sub conversion. Most pilots hit 20–25% attach in the first 60 days.
Standardize
We tune the introduction script, materials, and timing to your practice's specific workflow. Different specialties, different cadences.
Scale
After proof, we expand into your full case load. Optional integration with practice management systems for hands-free attribution.
A short conversation, a clear pilot.
Tell us about your practice. We’ll send a one-page partner brief and book a 30-minute call to walk through the pilot structure. No pressure, no pitch deck.
We read every partner inquiry. We’re a small team — replies come from a real person, on real-person timing.